Vision Themes

1. Awareness and appreciation

We want a future in which a culture of volunteering is further ingrained in the collective psyche, part of everyone’s life, from childhood to later life, and woven into the activities and pastimes of day-to-day living. A future in which it’s always easy to find ways to make a difference. 

Volunteering is a continuum of involvement and participation, from occasional to regular and from highly organised to informal. We should not expect that volunteers will stay with an organisation indefinitely. It needs to be easy to move to other volunteering roles, to pause or stop volunteering, and to start again, whether because of what is happening in our lives, or because of changing needs and issues in society. To support this fluidity, organisational cultures must embrace sharing and flexibility, with volunteers moving between organisations and activities, to develop and try new things. 

Although large numbers of volunteers certainly come together with clear objectives at moments of crisis, such as Covid-19, we must never consider this to be an unpaid workforce, cheap source of labour or an ‘army’.

 
Photo of four women walking in a park

By 2032

  • Volunteering is something we all do across the different settings and stages of our lives. It has equal validity alongside public and private endeavours, and we are proud to talk about it.

  • Organisations involving volunteers understand how and when volunteers want to engage.

  • Volunteer voices are embedded in the leadership and design of volunteering initiatives, driving how they are involved.

  • Volunteering is appreciated by individuals, communities, organisations and policy makers as helping to enrich lives and enliven communities.

  • The appreciation and celebration of volunteering is supported by common metrics for measuring volunteering which have been adopted by central and local government, and organisations involving volunteers.

 

How should this feel for volunteers in 2032?

‘Over my lifetime I’ve been involved in all kinds of different volunteering activities which have suited what’s mattered most to me and my availability at the time.’

‘As someone who was homeless, I care about helping others who have experienced homelessness. I love being able to easily move between organisations supporting this cause.’

‘When I hear politicians or newspapers talk about how much volunteers contribute to communities, the economy and society, I know that my efforts are being appreciated.’

Spotlight: volunteering, naturally

A Kent Wildlife Trust project is enabling women in Romney Marsh to become involved in volunteering and community activity, often for the first time. Supported by Sport England, Down to Earth participants, often with their children, connect with nature to improve their physical and mental wellbeing. These women were encouraged to take ownership of and responsibility for ongoing activities, creating activities and roles that suit their individual circumstances - as well as spreading the word to others in the community. In total, more than 80 women have spent a combined total of more than 700 hours volunteering with some undergoing formal training, or being involved on a very regular basis, and others able to participate but with less responsibility.

 
Photo of a group of Down to Earth volunteers on the beach

"I have enjoyed connecting with like-minded families and gaining new skills."

- Down to Earth volunteer

2. Power

Volunteers and the communities they serve have power and are leaders.

We want a future where the power of volunteers and communities is recognised and supported. Where volunteering is understood as the community taking action, often enabled or supported by organisations, but not always driven or generated by them.

Everyday, volunteers make things happen. People come together in movements of support, action, solidarity and protest. Many of our organisations, charities and institutions were formed by volunteers. 

People have different levels of power and access to resources within communities. This will affect their experiences of volunteering. Volunteering can be a driving force in creating a fairer and more equitable society. This will require us to tackle power imbalances across society - imbalances which, at their root, are about the relationships between organisations, communities and individuals. We believe that to create thriving communities requires power to be devolved - from the state to communities, from organisations to individuals. .

Many volunteers want to help out through task-based volunteering - this is valid and valuable and will continue. Alongside this, growing numbers of people want the opportunity to shape their volunteering, share power and lead change. We want to see growth in these kinds of volunteering - which can be much more equal and redistributive.

 
Photo of people on a demonstration

By 2032

  • Everyone can engage within their community, identifying what matters to them and building the future they want to see

  • People supporting volunteers work alongside them as equals, channelling their interests and passions and supporting them to make change

  • First-hand experience is valued and the focus is on people’s ability to make change, whatever their role. People are supported to move between roles - volunteering, paid work and accessing services

  • Decisions are made by those best placed to make them, not based on a hierarchy

  • We recognise who is missing in our volunteering spaces and have the confidence and ability to rectify this and redistribute power

  • People working alongside volunteers are accountable to communities as well as to government or funders. Our focus is on building equitable relationships and deep connections. 

  • Emerging social movements, causes and campaigns are supported and recognised within a wider movement for change. They work alongside and positively disrupt more established organisations. Larger or better resourced organisations support and enable groups with fewer resources. 

 

How should this feel for volunteers in 2032?

‘I have the power to shape my community and to influence what’s happening around me.’

‘Power is shared with me by people with influence and I am supported to take control.’

‘Things are done with, not to, me - I’m listened to, respected and my views are properly taken into account.’

Spotlight: active power

Active Communities Network (ACN) runs programmes combining volunteering with sport and physical activity, in order to encourage young people in inner cities across the UK to become role models and leaders in their communities.

ACN is aware that many communities have previously been subject to interventions in which outside organisations parachute in, tell them the outcomes that should be achieved, and impose a rigid framework for achieving that. It is therefore careful to value the first hand-experience of the community rather than making assumptions, and remain accountable to its communities. It always adopts a consortium-based approach in which everything is delivered alongside grassroots organisations, and makes sure it never retains more ownership of a project than is strictly necessary.

 
Photo of a group of young people exercising together

“Loosely-connected networks have always solved the biggest problems in the world, not Governments or any single organisation.”

- Oliur Rahman, Active Communities Network

3. Equity and inclusion

We want volunteering to be accessible and welcoming to everyone, everywhere, so that the benefits of volunteering - to individuals and communities - are equally distributed. 

Currently, volunteering is not inclusive of all people and communities - both in terms of levels of participation and the volunteer’s experience of being involved.

Those from lower socio-economic groups are less likely to volunteer through organisations and groups than those from higher socio-economic groups. Younger, disabled, and volunteers with an ethnic minority background also report a less positive experience when volunteering through organisations and groups [1].

Volunteering is known to increase our wellbeing, our connection to others and sense of wider purpose. But many people do not feel safe or welcome volunteering in certain spaces - experiencing racism, sexism, homophobia, ableism, classism, and other forms of discrimination - this includes both formal organisations and informal groups. This exclusion reinforces the inequalities and power imbalances in our society.  

If we can make volunteering more accessible and welcoming to everyone, volunteering will be a driving force in making our society more equal. 

 
Photo of two people working together on a computer

By 2032

  • We have built and continue to foster cultures that are inclusive of all who want to give their time, making sure volunteering can fit with people’s identity, background and life experience

  • By listening to people who experience exclusion from volunteering, organisations and groups remove barriers and provide additional support, to ensure that everyone who wants to can volunteer

  • We encourage people to raise concerns about discrimination or inequity, welcome it as an opportunity to improve, and effectively address issues

  • Those in powerful leadership and governance roles look and sound like the communities they serve, which increases legitimacy and trust

  • We consider who has relationships with those who are marginalised and collaborate with others to make sure everyone is included

  • Good data on volunteering demographics is consistently captured, shared and used to drive change

  • Those who support volunteers have the resources, networks, and time to learn and adapt in order to be more inclusive. We share our good practice.

 

How should this feel for volunteers in 2032?

‘Wherever I chose to volunteer, I’m confident that I will be welcome and won’t experience discrimination.’

‘I am supported to have full access to volunteering opportunities.’

‘I’m confident that if I raise concerns about discrimination or inequity that I will be taken seriously by others.’

Spotlight: new voices on board

A new process for recruiting trustees has helped a more diverse range of people to join the boards of charities in Hertfordshire. The charity Communities 1st’s Trustee Speed Matching sessions are promoted across the community with an emphasis on inviting groups who may typically be underrepresented.

Communities 1st works to demystify trusteeship and challenge preconceptions among would-be trustees, as well as preparing hiring organisations to think more deeply about their needs and how to attract interest. The online sessions have led to 40 local charities bringing in a number of new trustees of all ages, from diverse ethnic backgrounds, with disabilities, who are members of the LGBTQIA+ community or identify as gender non-conforming or trans.

 
Screen shot of a group of people on an online session run by Communities 1st

"I didn't think trusteeship was for me. Nine months later, I'm a vice chair!"

- Newly recruited trustee

4. Collaboration

We want a future where collaboration is a natural, fluid, flexible and spontaneous part of volunteering.

Where people do great stuff together because they want to – driven by their shared interests or ambitions - and are proactively supported to do so by those working within the volunteering system. 

We should recognise the ability of communities to drive collaboration. We must value, and add value to, this collaboration. There should be a radical shift in emphasis towards building community-led coalitions of interest and collaborative activity, rather than creating top-down and imposed partnership working.

 
Photo of a group of women walking and talking in the rain

By 2032

  • Organisations support and champion communities to drive their own collaborative activity and don’t feel the need to ‘own’ activity 

  • Volunteers play an essential role in building seamless collaborations within and across all sectors 

  • Collaboration nurtures and supports new people and organisations to engage in new projects 

  • Moving between organisations and projects is normal and welcome – sharing of people, talent and connections is how we all work

  • We tackle the barriers that organisations can put up – we recruit, train and work with volunteers jointly wherever we can

  • Within an organisation or a movement, volunteers and paid staff collaborate well together - helping each other, learning from each other and recognising the value one another brings.

 

How should this feel for volunteers in 2032?

‘I am supported to bring my skills, knowledge and experience to working with new people and groups.’

‘I am encouraged to work with people and organisations that share our goals.’ 

‘I move freely between projects and organisations and am encouraged to contribute flexibly in whichever way works for me.’ 

Spotlight: collaboration in Watchet

An environment which values and actively encourages collaboration has been instrumental to a range of new volunteer-led services in the town of Watchet, Somerset.

In 2018, Watchet won funding through the Place Based Social Action programme to support residents to work together to identify the issues they felt needed addressing. This led to new links being forged between groups which had previously not worked together, leading to a community transport scheme, a printed community newspaper, and the refurbishment of a bookshop which now hosts training courses and a youth club.

The more collaborative approach allows the town’s ecosystem of social action to set its sights on bigger ambitions than ever before.

 
Photo of a wall painted with street art with a group of young people sitting in the foreground

“Organisations often don’t realise how much common ground and shared goals they have. Get them talking, and great things happen.”

- Georgie Grant, Onion Collective CIC

5. Experimentation

The Covid-19 pandemic has made many of us innovate, experiment and embrace flexibility like never before.

As the crisis abates, we must ensure that spirit is not discarded - experimentation should become a natural part of volunteering, not a temporary bolt-on.

The world continues to change rapidly. Not many saw the pandemic coming, and all of us involved in volunteering should expect the unexpected over the next decade.

We need to see the volunteering landscape as dynamic, not static. We need to ask ourselves: What opinions and structures are we holding onto too tightly? What could be done differently? We need to accept that change happens, and welcome it - without insisting on forcing it to happen for the sake of it. How can we better share insight, advice and learning? How can we embrace and spread the benefits of emerging technology?

 

By 2032

  • Experimentation is not reserved for times of crisis, but is incorporated into the way volunteering works day-to-day

  • Communities are supported to experiment and innovate to develop their own solutions

  • Those that create an enabling environment for volunteering - leaders, funders, trustees and government at all levels - support a culture of experimentation. This means that communities and organisations are trusted to design projects as they see fit, learn and adapt 

  • Relationships are built on trust. We avoid overly bureaucratic systems, instead balancing change and flexibility with the need to protect people’s safety and wellbeing at all times

  • We embrace a genuine learning culture – seeking out and listening to those with expertise, wherever this lies, building on what works well, learning when things go wrong, and staying curious

  • We learn from and move on from approaches that are not working. We become less fearful of being seen to ‘fail’.

 

How should this feel for volunteers in 2032?

‘I feel confident and able to try new things - if I give feedback on my experiences, and share ideas I know I will be listened to.’

‘We’re focused learning and improving, not on doing things the way we always have. We’re not afraid of things going wrong.’

‘I learn so much from my volunteering - through meeting others and seeing new approaches.’

Spotlight: experimentation matters

Experimentation has been key to the success of a Volunteering Matters project tackling loneliness and social isolation. Pre-pandemic, volunteers and participants in the Lifelines project were empowered to run social activities for older people - from dancing and drawing to Spanish and exercise - which they wanted most, rather than following a predetermined, prescribed programme.

Covid-19 meant reimagining Lifelines into online and phone-based sessions in the new Getting Together Matters (GTM) project, which expanded to include any isolated individual, regardless of age. Flexibility from funder The National Lottery Community Fund again allowed experimentation and a person-focused approach. Having engaged more than 500 people in GTM through everything from a pen pal scheme to virtual museum tours, Volunteering Matters now invests in giving all staff more time and freedom to experiment.

 
Photo of an older woman on the telephone

“It’s great to help members work with technology, try new activities, engage with others and reduce their feeling of isolation."

- Theresa McIvor MBE, GTM volunteer

 1. Time Well Spent: Diversity and Volunteering. NCVO, 2020.